6 Tips for Marketing Your Aesthetic Business
With everything going on in the world today, med spas are needed now more than ever!
As consumers search for services to make them look and feel their best, more and more aesthetic businesses continue to pop up. With this influx of new professionals and businesses opening up comes more competition, but it’s nothing that you can’t get ahead of with the right tools!
Great marketing sets businesses apart and is what gets clients in the door initially. It is also what keeps them coming back for their regularly scheduled appointments! Setting yourself apart through your marketing efforts is crucial and is the best way to generate business and increase revenue, but how do you get started?
1. Utilize Social Media
Social media is an easy way to connect with your client base and show them your work. Websites like Facebook, Instagram, and even Tiktok can be used to connect with clients and remind them about sales, special events, and to keep your business name in the back of their minds.
Social media also features a great way to target your marketing towards demographics that are most interested in what you have to offer. With lead generation campaigns, you can even target specific locations! Social media ads are perfect for advertising and marketing because practically everyone uses social media, so the chance of your ads being viewed and acted upon is high.
(a) Before and Afters are Important!
Document your progress to ensure you know what works and what doesn’t.
(b) Tiktok is GREAT for marketing!
Our agency is venturing into Tiktok for Med spas! We will be launching this sometime in the 2nd quarter of 2022, so be on the lookout for this space! Right now, we are offering Tiktok ads for FREE when combined with any of our other services!
2. Generate a Strong Google Presence
Though social media is a great tool, old fashioned websites never go out of style!
When clients look for med spas, one of the first things they do is Google the business. While social media accounts are a great way to highlight the work that you’re doing, websites provide a more in depth look at things like services you offer, qualifications that you possess, and other information about your business. It’s important that your website is ranking at the top of Google searches so that potential clients see your business first!
Review management is critical, and our agency can implement a review management system for you to automate the entire process including follow ups! This makes things simple yet effective, ensuring you’re always ahead of the competition.
3. Post Videos to Social Media Accounts
Aesthetic businesses are unique because you have the ability to film a lot of your work to show potential clients exactly what you do and how you do it. This can help to ease the mind of individuals and create business!
With your client’s permission, posting examples of work you’ve done in picture or video format is the best way to invite potential clients to schedule an appointment. While reviews are great, seeing real results is a powerful way to show exactly what you have to offer!
4. Introduce Loyalty Programs
Loyalty programs are a keyway to thank your loyal clients and encourage them to come back.
The most popular loyalty program within med spas includes a punch card, which gives you either a free service or a certain percentage off after the card is complete. There are so many ways to get creative with these programs! When you take care of your clients, they take care of you!
5. Carefully Track Results of Marketing Campaigns
There are so many great ways to market your aesthetic business, but what good is marketing if you have no way to measure the results?
Compiling data and tracking your metrics is key when it comes to marketing, as it ensures that you are not spending money unnecessarily or missing out on leads! You could try every marketing tactic out there, but at the end of the day you have to have a way to track whether it worked or not otherwise it isn’t helpful to your company’s growth.
6. Work with a Professional
The best and most foolproof way to market yourself as an aesthetic business is to consult the professionals.
MVP Med Spa Program is a medical spa’s secret weapon and the best way to achieve results quickly! We are results-driven and always looking for long term partnerships so that we can grow together.
We are unique in our field, as we work with our clients to provide customized solutions unlike other agencies that just cut and paste their work. We are an agency that genuinely cares about your business, and we work hard to get results for you!
Real Results from Real Clients of MVP Med Spa Program
· 13% revenue increase for an OBGYN in just 6 months
· Generated salon service purchases worth $800 for just $25 each
· 7x Return on Ad Spend in just 4 weeks of launching a campaign. Plus, another 17 booked consultations on top of that, for services ranging from 500-2500 with a cost per lead of $15.
Leave the marketing to us and focus on the things that you want to! We guarantee results and we look forward to taking the stress off of your plate.