How to get $15k in net profit on a $1k ad spend
If you run an aesthetic clinic, skin clinic or med spa, here’s a tip to help you get leads between $2-3. In just 30 days, my client got 25 fully paid bookings, raking in a net profit of $15k and spending only 1k in ad spend.
Everyone talks about how ad creatives can make or break a campaign. So here’s what works:
Use your own videos. It really isn’t hard. It doesn’t have to be perfect, whip out your phone and start recording. Customers love raw, authentic videos.
Take a video of the whole treatment. Go up close and zoom out so viewers get a view of the entire room. Show the equipment. Customers want to feel like they are in it, they want to know what it’s going to be like for them.
I’ve personally tried having my client’s talking in a video. It’s never turned out well because it’s unnatural. 9.5 out of 10 don’t feel comfortable in front of the camera and it shows. However, if you have that gift in front of the camera, by all means, incorporate that into it.
When you edit the videos, get straight to the point. Go straight into it, put out an attention-grabbing headline in the first 3 secs, skip the logos.
Then start showing snippets of the treatment and adding the key highlights as you go along the video. Music? It’s not necessary but it’s good to add something lively to keep it upbeat and get people in that inspired mood.
Then, the next part would be to drive lots of engagement to it. Run an engagement campaign to get likes, comments and shares simultaneously!
When it comes to the beauty industry, herd mentality comes into play. Customers follow the crowd and love reviews. That I guarantee if you do well, you will get lots of inquiries from the ad. If your past or existing customers can comment on the ads with positive reviews, that’s going to be the icing on the cake!
Here’s an example of my ad and the results it achieved. It got a CTR of 11% and a link CTR of 1.4% and 3% respectively.
Hope I’m able to give you something useful to take away today! Happy creating!!