Why Relying Only On Referrals Is A Bad Idea
STOP here if your practice relies 100% on referrals. You may be setting yourself up for a crisis.
Relying on referrals is a gamble. You are leaving the success of your practice in someone else’s hand. YOU ARE NOT IN CONTROL.
In such a competitive market, referrals alone will not work.
You will find that the consistency of getting new patients will fluctuate. That’s a huge waste of your resources and makes running your practice difficult.
What’s more is that patient demographics are changing. The younger generations are a different beast altogether. They are tech freaks.
THIS MEANS YOUR FUTURE PATIENTS NO LONGER JUST TRUST THE REFERRER.
You need a strong personal brand online because your potential patients turn to the web to help them make their decisions. Which means you need to market your practice differently!
Understand that these people are the centre of healthcare decision-making for themselves, their children and their parents. They hold the power to influence healthcare purchasing for multiple generations and they have more spending power than any other generation.
So if you are just relying on referrals, you better think again because you are walking only a really thin rope.
Let me show you how you can build your personal brand online and gain more control over the patients you bring in.
If you want to stop relying only on referrals, let me show you how you can build your personal brand online and gain more control over the patients you bring in. Feel free to send me an email: firstname.lastname@example.org