What we did:
Sell High Ticket Non-Surgical Facelift Treatments that cost up to $2,400 per treatment
Our client is an established salon with over 40 years in the market but has never had to pay for advertising. Eventually, they decided to come on board because the market has changed and competitors have been engaging in a price war. They came to us because they didn’t want to compete with what everyone else was doing, they wanted to market their service and stand out as the reliable go-to salon in the state.
Actions and solutions:
The client has spent tens of thousands in SEO over the years but struggled to justify the return they got from this. So they were adamant they would only invest in marketing if they could track the results.
We decided to run Facebook ads because it’s the number 1 strategy and most effective one to get people in through the door.
We built them a full solution that could track the every journey of a prospect that booked in a consultation, this included email nurturing sequences and sms campaigns.
$53k sale from a $10k total marketing spend
5x Return On TOTAL Marketing Spend
The following tactics were key drivers for our client’s Facebook advertising campaign:
Level 1 - We created a 3 level advertising strategy starting out with what we call the Top Of Funnel awareness phase marketing. We reached out to a cold audience and touched on their pain points. We created ads that resonated with their ideal slightly more mature audiences.
This ad here brought in consultation requests at a $20 cost per lead.
Level 2 - We created a different ad to re-target people that were in the consideration phase.
This ad focused more on showcasing the actual treatments we offered and detailed the benefits of each treatment.
Level 3 - To help get people over the line we used testimonials. Our clients have been fantastic to work with and provided us with amazing testimonials that hit the mark. We noticed having launched this particular testimonial we started getting great results with retargeting people that have recently engaged with the page or Instagram account or have viewed the sales page but didn’t request a consultation.
A year now since working together, our client is constantly booked out and is trying to hire qualified staff to work so they can take on more clients. We have expanded our services to help them with social media content management and email marketing to continue nurturing their existing clients and leads.
WHAT CLIENTS SAY
“The clients that came in from the campaign have been by far the best clients we have had, with ongoing repeat business” - Teresa