6 Tips for Marketing Your Aesthetic Business With everything going on in the world today, med spas are needed now more than ever! As consumers search for services to make them look...
The Importance of BEFORE and AFTER Photos & Mastering the Art of ItIn the aesthetic industry, nothing speaks more volume than a good before and after photo. While prospective patients and customers may...
Cost per lead is not always the best metric for making marketing decisionsHere’s something interesting. So after our initial test, we identified the “magazine” based interest targeting was ideal. Why? It was...
Subjective marketing decisions can lead to poor outcomesOne of the campaigns I’m currently working on is building an evergreen funnel for a client. Using Facebook advertising, the goal is to...
Client reactivation. Don’t leave money on the table with inactive clients.How many of your clients haven’t returned to your practice in six months or more? Every practice loses track of clients, but the more...
Navigating Seasonal Trends In The Beauty BusinessIf you had a crystal ball that showed you the exact time to launch a new campaign, increase ad spend, or change your marketing strategy...
Major Updates to Facebook and Messenger, Happening 15th JanuaryMost of you that follow our posts know that we are a huge fan of Chatbots. So here's a quick announcement: First, Messenger will update...
BESPOKE BEAUTY IS SET TO BE THE BIGGEST BEAUTY TREND OF 2020Consumers will demand that their individual needs are answered with options or customisable beauty. Brands will embrace inclusivity and...
How to get $15k in net profit on a $1k ad spendIf you run an aesthetic clinic, skin clinic or med spa, here’s a tip to help you get leads between $2-3. In just 30 days, my client got...
How I Generated 100% ROI For An Aesthetic Clinic In 3 WeeksSo I'd like to share my experience and a few key lessons I learned from working with a local aesthetic clinic. My client initially was...